AND EVERY STRATEGY DOESN’T REQUIRE COMPUTERS!
Firstly, educate with content.
Creating valuable content to engage your target audience. This can include blogs, videos, infographics, e-books, and social media posts. 77% of B2B marketers use content marketing.
Use education to nurture your leads & build audience trust.
Secondly, get to know your ideal customer & personalise your message
get in front of the right people & bingo!
(You will need a computer for this strategy – although leaflets can also do this).
Let your marketing be driven by data.
For this you need to know your numbers.
(Manchester Business Coaching can help you with this).
Additionally, use a video!
- This strategy boosts conversions & sales (by up to 80%).
- Builds trust with your audience.
- Increases the time customers spend on your website.
- Goes hand in hand with mobile users.
- Explains clearly how things can be done.
- Can be used with lazy buyers!
- Encourages social shares.
Social Media Marketing
Using platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok can promote products and engage your customers. This can involve both organic posts and paid advertising.
Search Engine Optimization (SEO)
This improves a website’s visibility on search engines through search results. This includes keyword research, on-page optimization, and building backlinks.
Pay-Per-Click (PPC) Advertising
Using paid ads on platforms like Google Ads and social media to drive traffic to a website. Advertisers pay a fee each time their ad is clicked.
Also, Email Marketing
Sending targeted emails to prospects and customers to promote products, share news, or nurture relationships. This can include newsletters, promotional campaigns, and automated sequences.
Finally, Affiliate Marketing
Partnering with affiliates who promote your company’s products and earn a commission for each sale made as a result of their referral link.
All of these strategies can be used individually or in combination, depending on the goals and resources of the business. Give us a call for more