Marketing is the action of promoting and selling products or services, including market research and advertising.
Marketing refers to activities to promote the buying and selling of a product or servicing.
It encompasses a wide range of activities and strategies aimed at understanding customer needs, creating value, and building strong customer relationships to capture value in return.
Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it.
Marketing is a process through which products and services move from concept to customer.
Some key aspects of marketing are:
Understanding Customer Needs: Researching and identifying the needs, wants, and preferences of target customers. This involves market research, surveys, and data analysis.
Creating Value: Developing products or services that meet customer needs and provide value. This includes product design, pricing, and features that distinguish the product from competitors.
Communicating Value: Promoting the product or service to potential customers through various channels such as advertising, social media, email, and public relations. This aims to inform, persuade, and remind customers about the brand and its offerings.
Delivering Value: Ensuring that the product or service is accessible to customers when and where they need it. This involves distribution channels, logistics, and supply chain management.
Exchanging Value: Facilitating transactions between the business and customers. This includes pricing strategies, payment options, and customer service.
Time spent creating and refining a marketing asset is the £10000 an hour work that all businesses should be doing. But very few are.
Put in place a marketing SYSTEM to deliver the rhythmic acquisition of customers and BANG! your business will go from strength to strength.
Manchester Business Coaching can help you to do this with your business.