Marketing companies know only too well that the majority of businesses have no plan (or idea) about marketing.
That’s why they call you and expect you to randomly market your business. And they get lots of success doing this.
I was working through my day when the phone rang this morning.
“Manchester Business Coaching. Graeme speaking.”
“Hi Graeme. I was wondering if you’d like to advertise in *** and ******* magazine next month?”
(Well the answer should have been ” Of course not! I’ve got my marketing sorted for the next 3 months- I plan this 3-6 months.” But I’m far too polite)!
“It’s not something I’m planning to do right now. Can I get back to you?”
“Yes. Can I call you next month?”
“Yes that’s fine.”
What the magazine owner doesn’t know is that I DON’T RANDOMLY ADVERTISE!!
I don’t wake up wondering what I’m going to do with my business when I wake up every day!!”
Marketing companies know only too well that most businesses do not have a marketing plan.
This is obvious- why would they call businesses like yours to promote random acts of marketing ?
I had a call this week asking me to advertise in a local magazine that is to be published in November.
But my marketing is organised & budgeted for at least 3 months in hand. Why would I suddenly spend my hard earned money on a whim? I won’t do this.
But why would this magazine owner call your business & mine with such short notice?
They clearly haven’t organised their own marketing and fully expect that you’re in the same boat.
They might run a business, but they certainly aren’t professional business owners!
How much time have they spent on marketing?
How much time have you spent on marketing and advertising?
Firstly, understanding your target audience is fundamental to effective advertising. Invest time in market research to identify your audience’s preferences, behaviors, and the channels they frequent. Tailor your marketing efforts to resonate with your audience, ensuring that the time spent is focused on activities that yield the highest impact. Marketing is not a one-time effort; it requires consistency to build brand recognition and trust. Establish a regular schedule for marketing activities, whether it’s social media posts, email campaigns, or content creation. Consistency helps maintain a steady presence in the minds of your audience, contributing to long-term success.
Furthermore, time and budget often go hand in hand in advertising. Assessing your financial resources will help you determine how much time you can realistically allocate to marketing activities. Consider cost-effective strategies and prioritize efforts that deliver a high return on investment. Dedicate time to engage with customer feedback and participate in conversations related to your brand. Building strong relationships with your audience requires ongoing interaction.
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