The image you use in your Facebook Ad is the most important part of your Ad.
It has one job:
To grab people’s attention.
Your copy is there to sell what you’re selling- the image is there to stop people from scrolling.
So what makes a great & effective facebook Ad?
Colour- Try using bright colours including the border & background.
No text- If your Ad has too much text in it, facebook will show it to fewer people.
Not boring- Make your Ad stand out so people won’t scroll past it.